Wayward Creative | Appleton Estate Rum We worked with Campari Group to craft a new splash page to launch the new brand identity for Appleton Estate Jamaican Rum
THE PROJECT
Giving a new digital home to Jamaica's premium rum brand.

With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.