Fan-Driven Experiences
We design fan-driven digital experiences that invite audiences to actively participate in music campaigns rather than passively consume content. These experiences are built around exploration, contribution, and repeat engagement, creating a stronger connection between artists and fans over time. Fan-driven experiences are often used to extend the lifecycle of releases, reward participation, and build deeper audience involvement.
DEFTONES
Private Music TV Experience
BLACKPINK
BLACKPINK PLANET
ALICIA KEYS
20th Anniversary Digital Diary
EMOTIONAL ORANGES
Track Reveal Countdown
SHALLOU
Seasons Map
SABATON
Legends World Map
SAINT BLONDE
Gimme My Flowers Card Generator
NIGHTWISH
Yesterwynde Experience
MUSE
Will of the People Experience
NIKI
Buzz Playlist Generator
SKEPTA
Streaming Thermoglobe
PESO PLUMA
El Mundo De La Doble P
SABATON
25th Anniversary Experience
LIL KEED
Talk to 'Em Message Site
DIPLO
Don't Forget My Love Card Generator
THE ROSE
DUAL Fan Experience
Related guides
- How pre-save countdown experiences workA pre-save countdown experience is an interactive site that builds anticipation before release day. Fans pre-save the record through Spotify or Apple Music to get in, then return as new tracks, visuals or content unlock on a schedule, with the music playing inside the experience.
- Fan generators: cards, playlists and charactersA fan generator lets each fan create something personal from an artist's world, such as a greeting card, a playlist matched to their mood or a custom character, and share it. Each creation carries the campaign onto social feeds, while the single streams inside the experience.
- Album anniversary and reissue experiencesAn album anniversary experience is an interactive world built around a classic record for its reissue or milestone year. Fans explore the album's artwork, history and hidden details while the record streams inside the experience, and the deluxe edition or reissue is pre-saved in the same step.
- How streaming and pre-saves work inside a campaign experienceWith a direct Spotify and Apple Music integration, fans listen, pre-save, follow and save music with their own account without leaving the experience. Because each action happens on the fan's account, the experience knows it happened and can respond by confirming it, unlocking content or opening the next stage.
- How to plan an interactive release campaignStart from the release plan and the one outcome that matters most, whether that's pre-saves, streams, vinyl sales, tour tickets or catalog discovery. Then pick the format that serves it, share the assets and calendar early, and plan the experience to change over the campaign rather than launch once.