Muse creates an entire universe with every album the make and their latest release was no different. For the latest album, Will of the People, Muse crafted songs that evoke dystopian visions of an uprising against an oppressive regime. Music videos and album art centered around this theme, lead by a rebellious hacker group. To bring this world to life, we created an immersive world for fans to explore. Giant masks feature music videos, merch, tour dates, and other easter eggs for fans explore. As fans wander around the space, the new album streams as the experience's soundtrack, directly from Spotify, Apple Music, and TIDAL.

Muse - Will of the People Experience

Megan Thee Stallion's latest album is rooted in the struggles of emotional trauma and the strength that's born out of overcoming those challenges. To immerse fans in that headspace and give them a sense of coping and release, we created an immersive digital experience based around the album. Fans journey through Megan's headspace into a surreal, dreamlike space where they can choose a path to help cope with their trauma. Each path allows fans to interact with the site to feel a sense of release or closure. An interactive lyric journal allows fans to browse lyrics of the new album and add their own words directly to the pages. After words are added, fans could choose to release them depending on their mood. The entire experience was integrated with Spotify, TIDAL, and Apple Music so fans could listen directly from their favorite streaming service as they explored.

Megan Thee Stallion - Traumazine

To create a new home for Laya's upcoming tour and album release, we tapped into her Staten Island roots to create an interactive website for fans to explore. The new site drops fans into a classic NYC bodega, with Laya's own personal style and character mixed in. Fans can drag and zoom the scene to get a different perspective and click on objects to discover music videos, merch, and hidden content. The site is connected directly to Spotify, Apple Music, and TIDAL so fans can listen to Laya's latest track as they explore.

Laya's Bodega

Vory's latest album was a massive hit, do in part to some of his incredible friends and collaborators. To help celebrate the release and showcase the amazing support from his crew, we teamed up with Roc Nation to create an interactive answering machine featuring personal voice messages from Vory's friends. Featuring messages from French Montana, Bobby, Shmurda, Yung Ro, Chanel Jeffries and more, fans could visit the site to playback audio messages, with new messages added throughout the campaign.

Vory Interactive Site

Megan Thee Stallion is gearing up for her upcoming party in NYC and we worked with her team at Roc Nation to create a platform for fans to RSVP. This simple site was plugged directly into streaming services so fans could save her latest single to their library on Spotify, Apple Music, and TIDAL before accessing the RSVP form. The site automatically follows the artist profile on streaming platforms after each submission to boost on platform engagement before the event.

Megan Thee Stallion - Hottie Party Site

We teamed up with our friends over at New West Records to create some fun interactive designs for the latest release from Seratones. The band's new album features musical themes, along with stunning artwork from David Alabo that reference surreal cosmic connections. To draw fans into this energy, we created an interactive Instagram filter that leverages augmented reality to transport fans to the cosmos. The filter matched fans with their planetary alignment and a symbol tied to the record. The filter then brought fans to an interactive playlist generator where they get matched with their own cosmic energy. While fans interacted with the generator, new tracks from Seratones streamed directly through Spotify, Apple Music, and TIDAL. The final result matched fans with their cosmic energy, along with a custom playlist full of songs curated by the band that fit that vibe.

Seratones Planetary Alignment Generator

A major component of the Red Chili Peppers' latest release, Unlimited Love, was a big push with vinyl and support for local record stores. With over 10 different vinyl pressing editions, fans had a variety to choose from depending on their location. To help fans find the album at record stores near them, we teamed up with Warner Records to create an interactive record store locator. To bring fans into the experience we created a custom designed record store to explore. The experience centers around an interactive map that automatically detects fan locations and displays every record store near them, along with the different vinyl editions available at each store. Fans could add a pin and selfie to the map to share where they purchased their album. As an added bonus, an interactive wall full of easter eggs allowed fans to explore and interactive with RHCP photos, flyers, merch and more. As fans explored, the new album streamed in the background, directly from Spotify, Apple Music, and TIDAL.

Red Hot Chili Peppers - Record Store Locator

Diplo's latest track with Miguel taps into that exciting rush of love feeling that stirs up memories with your favorite person. Paired with a release date just days before Valentine's Day, the love vibes were crucial to connect with fans. To bring this to life, we teamed up with Mad Decent to create an interactive e-card generator where fans could create a unique card design, along with lyrics from some of Diplo's top tracks. Based on answers to a series of questions, the card's design would change accordingly with over 400 possible design combinations. Fans could then add their name and the name of their crush to share via text and socials. Prior to release, the single could be pre-saved directly from the site, with Diplo tracks playing directly from streaming services in the background.

Diplo E-Card Generator

In this interactive metaverse experience, we created a surreal theater to serve as the home for unveiling Isak Danielson's latest album. Through a phased rollout, we slowly unlocked features of the site to tease new content and give fans an exclusive first look at the latest releases. Fans selected one of three tickets, chose a mask to wear, and entered the theater where they were able to hang with the avatars of other fans who attended, chat with each other and the artist, and watch the music video premiere live together. The entire experience was tied directly into streaming services so fans could listen to new tracks, create playlists, and pre-save the album all within the space.

Isak Danielson Web Experience

Red Fang are known for their wild music videos and their latest for the new album's lead single, "Arrows", was no exception. In the video, the band buys a katana sword which they use to wreak havoc on random objects they can find; vinyl records, milk jug, watermelon, a bong! So naturally, we wanted to create something equally as fun for fans to play. Blade to Waste gives fans the power to slice up objects in an interactive web game where they can also stream the new album while they play. Fans connect to their favorite streaming service and compete for a spot on the leaderboard for a chance to win prizes.

Red Fang - Blade to Waste

Susto's latest album centers around themes of birth, life, death, and the journey we all take in between. We dove into these lyrical themes as well as the album's stunning artwork to create an immersive, surreal world for fans to explore. The environment takes the form of a 3D representation of the album art, where fans can stream the new album directly from Spotify, Apple Music, or TIDAL while they interact. Different experiences within the space feature a choose-your-own-adventure playlist generator, video projector, and psychedelic rainbow game in the sky.

Susto Album Experience

When Pokey LaFarge was writing the music for his latest album, it was the height of the pandemic and he tapped into music from around the world to create a sense of adventure. The songs evoke vivid vibes of exotic places like South America, Africa, and The Caribbean. To immerse fans in that experience, we created a custom vacation matcher that matched fans with their ideal vacation destination based on their travel preferences. Pokey's new album streamed as the site's soundtrack from Spotify, Apple Music, and TIDAL while fans progressed through the matcher. A custom playlist was then automatically generated to match the vibe of their destination that could be saved directly to a streaming service of their choice.

Pokey Lafarge Playlist Generator

We teamed up with Magdalena Bay to bring their song, "You Lose!", to life in a custom , retro-styled web game. The biggest loser wins in this nod to the classic Space Invaders game, where fans pilot a synth spaceship to fight off oncoming monsters. As they play, fans can stream new music from the band directly via streaming services and pre-save their upcoming album.

Magdalena Bay - You Lose Game

Slothrust's lead single, Strange Astrology, delves into the mystical realm of fortune telling and astrological signs that pull fates in different directions. We worked with the band and Dangerbird Records to create a playlist generator that matched up with a fan's birth sign along with their mood on a given day. Fans could listen to Slothrust's latest album while they answered questions about their personality and mood. They were then automatically matched with a custom horoscope written by the band, and a playlist that matched the mood which could be saved to a streaming service of their choice.

Slothrust Mind Your Mood

For TWIN XL's latest video for "Slow Heart", the band cruised through LA in a classic El Camino with their lead singer, Cameron's, coffin in tow. To draw fans into the experience, we designed an interactive web game to recreate the music video. Fans were tasked with getting Cameron to his funeral safely while collecting hearts to keep the heart rate up and dodging vampires along the way. The new music streamed directly from Spotify, Apple Music, TIDAL, and YouTube as fans played.

TWIN XL Slow Heart Game

Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.

Appleton Estate Rum

For his latest release, Spencer Barnett's music served as an exploration of his mind, imagination, and thoughts. To draw fans deeper into the music, Wayward designed an immersive 3D world where fans could wander the halls and rooms of Spencer's mind. We designed a surreal, dreamlike space for each of the songs that invited fans to explore and uncover hidden content and step into Spencer's mind. The new music played directly from Spotify, Apple Music, and TIDAL serving as the experience's soundtrack to connect the visuals with each song.

Spencer Barnett

In collaboration with Sony Music and The Orchard, we were brought in to develop an interactive experience to celebrate and promote Skepta's newest release, Ignorance Is Bliss. We worked with Spotify and Apple Music to pull in streaming data and visualize listening activity around the globe in a dynamic 3D heat map. Fans could explore the globe to view top cities and heat up their location by listening to the new record as it streamed directly through the experience.

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