
TAME IMPALA
Columbia Records
Dracula Remix Experience
Artist: Tame Impala · Client: Columbia Records · Year: 2026 · Format: Immersive Web Experiences
The video for Tame Impala and JENNIE's "Dracula" remix lives on a stark desert highway, and we put fans behind the wheel of its semi-truck.
From a first-person view, fans drove an endless road through the video's world, collecting items and swerving past wooden stakes. At the end of each drive they could create a shareable image with their name and result, taking the remix onto their feeds.
The remix was the soundtrack throughout. Signing in with Spotify or Apple Music saved the track to each fan's library and followed both artists.
CAPABILITIES
Immersive Web Experiences