Dracula Remix Game
TAME IMPALA
Columbia Records

Dracula Remix Game

Wayward Creative developed an interactive web game to promote the “Dracula” remix by Tame Impala and JENNIE, translating the visual language of the music video into an immersive digital experience. Inspired by the video’s stark desert highway and iconic semi-truck imagery, the game places fans directly behind the wheel in a first-person driving perspective. Players navigate an endless road, collecting items to increase their score while avoiding wooden stakes that gradually deplete their health, creating a fast-paced, replayable challenge rooted in the track’s aesthetic.

The experience is seamlessly integrated with streaming on Spotify and Apple Music, allowing fans to play the “Dracula” remix as the game’s soundtrack while simultaneously saving the track to their libraries and following both artists. After each run, players can submit their scores to a global leaderboard and generate a custom shareable asset featuring their name and score, encouraging social engagement and competition while amplifying the release across platforms.

Visit Project
← All Work