What We Do

Wayward designs interactive digital experiences that help music campaigns connect more deeply with fans.

Engagement-driven Design

Every project we create is designed as a central campaign destination for releases, tours, and key artist moments. We focus on interaction as a strategy, encouraging fans to explore, participate, and return, while supporting real marketing goals like discovery, engagement, and conversion.

Our work lives at the intersection of creative direction, interaction design, and technical execution, purpose-built for the music industry and the platforms fans already use.

Interactive Commerce

We build custom Spotify and Apple Music integrations that allow fans to sign in, stream music, pre-save releases, and connect their listening behavior directly to the experience.

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In-platform Shopping

3D Product Explorers

Integrated Carts

Conversion Tracking

Immersive Web Experiences

We create immersive, browser-based environments that allow fans to step into an artist’s world, designed for exploration, atmosphere, and storytelling without requiring apps or downloads.

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First-person Exploration

3D Navigation

Integrated Audio & Video

Web Games

Geo-Based Experiences

Location-aware and map-driven experiences that connect fans to real-world moments, tours, cities, and global audiences through interactive exploration.

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Tour Maps

Location-aware Interactions

Data Visualization

Product Locators

Fan-Driven Experiences

Our experiences are designed around fan behavior, inviting audiences to unlock content, contribute, return, and engage on their own terms. Participation is built into the experience, not added on afterward.

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User-generated Content

Playlist Generators

Photo Filters

Image Generators