Susto's latest album centers around themes of birth, life, death, and the journey we all take in between. We dove into these lyrical themes as well as the album's stunning artwork to create an immersive, surreal world for fans to explore. The environment takes the form of a 3D representation of the album art, where fans can stream the new album directly from Spotify, Apple Music, or TIDAL while they interact. Different experiences within the space feature a choose-your-own-adventure playlist generator, video projector, and psychedelic rainbow game in the sky.

Susto Album Experience

Pokey Lafarge Playlist Generator

We teamed up with Magdalena Bay to bring their song, "You Lose!", to life in a custom , retro-styled web game. The biggest loser wins in this nod to the classic Space Invaders game, where fans pilot a synth spaceship to fight off oncoming monsters. As they play, fans can stream new music from the band directly via streaming services and pre-save their upcoming album.

Magdalena Bay - You Lose Game

Jim Ward's musical career spans an impressive group of bands and projects including At The Drive In, Sparta, and Sleepercar, along with his own incredible solo work. To celebrate his latest release and bring fans of each project together, we created an interactive quiz to match fans with a Jim Ward project. The quiz generated a match, along with a custom playlist they could save to Spotify or Apple Music. The new album, Daggers, streamed in the background as fans completed the quiz, boosting streams on Spotify, Apple Music, and TIDAL.

Jim Ward Quiz

Slothrust Mind Your Mood

For TWIN XL's latest video for "Slow Heart", the band cruised through LA in a classic El Camino with their lead singer, Cameron's, coffin in tow. To draw fans into the experience, we designed an interactive web game to recreate the music video. Fans were tasked with getting Cameron to his funeral safely while collecting hearts to keep the heart rate up and dodging vampires along the way. The new music streamed directly from Spotify, Apple Music, TIDAL, and YouTube as fans played.

TWIN XL Slow Heart Game

Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.

Appleton Estate Rum

Jorja Smith's latest single, Come Over, featured an incredible animated music video based on the song's theme. To immerse fans in the new music video, Wayward designed a retro-themed, interactive web game following the video's storyline. Fans could play as Jorja, guiding her through a futuristic cityscape, dodging motorcycle gangs and nightclub goons along the way. As they played, fans competed for high scores to get on the leaderboard, with the new music streaming directly from Spotify, Apple Music, and TIDAL as the game's soundtrack.

Jorja Smith

In collaboration with Sony Music and The Orchard, we were brought in to develop an interactive experience to celebrate and promote Skepta's newest release, Ignorance Is Bliss. We worked with Spotify and Apple Music to pull in streaming data and visualize listening activity around the globe in a dynamic 3D heat map. Fans could explore the globe to view top cities and heat up their location by listening to the new record as it streamed directly through the experience.

Skepta Thermoglobe

UFO (Udder Free Only) is a revolutionary new plant-based milk alternative that's set on changing the world, one small step at a time. Wayward was tasked with creating a visual identity for UFO that showcased the personality of the brand, while visually conveying its mission to help people live healthier lives and improve their environment. Our solution integrated the plant-based ingredients and environmental mission of the product in the form of leaf that doubled as the otherworldly body of the UFO spaceship. 

For his latest release, Spencer Barnett's music served as an exploration of his mind, imagination, and thoughts. To draw fans deeper into the music, Wayward designed an immersive 3D world where fans could wander the halls and rooms of Spencer's mind. We designed a surreal, dreamlike space for each of the songs that invited fans to explore and uncover hidden content and step into Spencer's mind. The new music played directly from Spotify, Apple Music, and TIDAL serving as the experience's soundtrack to connect the visuals with each song.

Spencer Barnett

Rapper, HDBeenDope, lives by the motto, LABB RAT (Learn And Become Better Receive And Think). This is a mentality that drives his music, but also the inspiration behind its mascot, Arnold the LABB RAT. To celebrate the artist's latest release, Wayward designed an interactive game placing Arnold in the center of a tour around the world. Fans could play as Arnold, guiding him through four different cities, dodging evil record execs, while collection cash and platinum records along the way. The game used Spotify, Apple Music, and TIDAL to stream the new album as fans played.

HDBeenDope

In collaboration with The New School's Media Studies department, we were tasked with bringing the complex concepts of migration to a younger, digital audience. We decided to focus on the different ways migration is experienced by those who live it. To tell that story, we created an interactive website that guides visitors along the journey of each migration perspective through photos, videos, interviews, and artwork. Through this medium, we're able to bring these stories to life and raise awareness around the challenges that touch so many lives.

M2Lab

90's nostalgia is one of the colorfully fun characteristics of Bright Light Bright Light's personality and music. To celebrate his latest release, we tapped into those retro vibes to design a custom Pac-Man spinoff for fans to play. The game placed a pixel art version of the artist into the maze where fans could rack up points and get on the leaderboard, collecting pizza, bagels, and rainbow pride flags along the way. The new album served as the game's soundtrack, playing directly from Spotify, Apple Music, and TIDAL.

Bright Light Bright Light Pac-Man

Kara Marni's animated music video for Young Heart placed Kara and featured artist, Russ, into a pixelated internet game world. To bring fans into that same space, we created a retro web game where fans could play as Kara or Russ to compete for high scores. Fans could listen to the new single while they played, dodging internet memes and popups along the way. A second version was created specifically for Instagram stories that allowed fans to play the game from Instagram, boosting traffic and awareness for the new single.

Kara Marni Young Heart Game

The Instant Love project is a collection of classic cover songs, reworked with female vocalists, celebrating the connection and bond between women. To bring the project to life, we crafted an interactive web experience that immerses fans as they scroll to listen and explore. The site adapts the listening experience to best suit the user's device. Each track has bonus content like lyrics and videos that can be opened and explored while the track plays.