The new, highly anticipated Emotional Oranges album had fans eager to hear the latest tracks from the duo. To build on that hype and engage with fans, we created an interactive track reveal experience for fans to explore. The new site unlocked one new track from the album each day leading up to its full release. Fans could stream new tracks while they explore upcoming tour dates, merch, and BTS content. A live leaderboard allowed fans to sign in with Spotify or Apple Music to analyze their listening behavior and rank the top Emotional Oranges fans. The site's custom pre-save integration automatically pre-saved the new album and collected fan phone numbers to boost conversions and day-one streams. Fan activity throughout the campaign was mapped across a live heat map globe of the earth to visualize where fans were listening across the world.

Emotional Oranges Track Reveal

We teamed up with Spiritbox to create a multi-stage interactive campaign to rollout promotion for their latest album, Tsunami Sea. The campaign centered around an immersive digital world for fans to explore. At various points throughout the campaign, different areas of the experience were unlocked, with hidden items and clues about new music, videos, and lyrics. As fans collected more items, they were granted access to more of the experience. To enter the space, fans were asked to pre-save the upcoming album with a custom-built integration embedded within the site. This provided a great data collection opportunity and a boost in day one streams. Release announcements, teasers, and bonus content were revealed within the site, giving fans a reason to return often.

Spiritbox Tsunami Sea Experience

Linkin Park gave fans a unique first-listen to their upcoming album, From Zero, with a string of intimate listening party events. To help fans find the event closest to them, we created an interactive mapping experience with a visualization of event locations around the world. Upon entering the site, fans were able to sign in with streaming services to pre-save the new album and listen to new music as they explore. A custom-designed map visualized location data with markers placed at each listening event location. Fans could search, filter, zoom, and navigate the interactive map to locate events anywhere in the world. When fans clicked a map marker, additional event information was displayed with directions and unique links to sign up for access.

Linkin Park From Zero Event Map

NIKI Buzz Playlist Generator

Billy Strings Highway Prayers Roadmap

Linkin Park are back! With a new singer, new music, and new tour dates, the announcement was a huge surprise for fans. We teamed up with Warner Records to create an interactive website to serve as the home for the new iteration of this legendary band. The site hosted a live stream of the a performance announcing the new project which fans could watch directly within the website. A custom integrated audio player connected to Spotify and Apple Music allowed fans to stream the new single and add it to their library while browsing new merch and tour dates.

Linkin Park - From Zero Website

Paris Hilton's new album arrives at the pinnacle of her career, showcasing her true icon status. To immerse fans in the world of Infinite Icon, we created an interactive, dynamic digital space to serve as the home for the campaign. Each phase highlighted a focus single, merch, and a custom album pre-save for Spotify, Apple Music, and Amazon Music. As the campaign progressed, new interactions unlocked for fans to explore, revealing new bonus content and videos. Audio streamed throughout the experience, allowing fans to listen as they interact.

Paris Hilton Infinite Icon

Nightwish is legendary for creating music that transports fans to surreal, enchanting places. Their upcoming album, Yesterwynde, takes that to a whole new level. To immerse fans in this world, we teamed up with Nuclear Blast Records to create an interactive environment for fans to explore. Upon entering, fans could connect with Spotify to stream new tracks while they explored mysterious islands. Fans could travel through time and visit each island searching for hidden items that unlock the secrets of Yesterwynde. As items are collected rewards are unlocked and more of the experience is revealed.

Nightwish Yesterwynde Experience

Linkin Park's undeniable impact on music can be instantly recognized by the many singles that marked their prolific career. Each new single the band released pushed boundaries and resonated with fans on an intense level. With the release of their singles compilation, Papercuts, we teamed up with Warner Records to create an interactive song explorer to showcase each track. Our custom Spotify and Apple Music integration allowed fans to scroll through all 20 tracks to choose one to explore. The track played in the background as fans browsed video commentary, lyrics, and liner notes. Each time fans connected, contact info was collected and the new album was added to fan libraries.

Linkin Park Papercuts Song Explorer

2024 marked the 25th anniversary of legendary metal band, Sabaton, with a full campaign celebrating the band's music. Lyrical content, album art, and overall lore surrounding the band draws on stories and imagery from historic battles and military heroes. To draw fans into this world, we created an interactive experience that put them at the center of the action. The 3D, immersive world invited fans to freely explore from a first person perspective through a hero's journey. Fans were challenged with completing a series of missions including band trivia to diffuse a bomb, decoding radio transmissions, and guiding a tank through mines and obstacles. Our custom Spotify and Apple Music integration streamed the band's entire catalog as the soundtrack to the experience. Fans that completed all missions were automatically entered to a prize drawing full Sabaton music, swag, and gear.

Sabaton 25th Anniversary Experience

Mothica's latest album tapped into the angst and nostalgia of adolescence with songs and lyrics that resonated deeply with fans. The album's cover art and music video take place in Mothica's teenage bedroom, covered in emo band posters, instruments, and notebooks that inspired the new music. To immerse fans in this world, we teamed up with Rise Records to re-create the bedroom in an interactive 3D web experience. Fans were asked to pre-save with Spotify or Apple Music to enter the site, which then allowed them to explore the bedroom freely. Clickable items including and old-school iPod, Sidekick cell phone, and hidden easter eggs from the new album invited fans to return to the site and discover new items. Throughout the campaign, new items would unlock music videos, tour dates, and merch items to help build buzz and anticipation leading up to the final release.

Mothica Interactive Pre-save

For Accept's latest release, the band's new music was centered around dystopian themes of technology and the fate of humanity. We teamed up with Napalm Records to bring this story to life with an interactive pre-save and release campaign. The experience tapped into the album cover's backstory to immerse fans in a fictional future where they find themselves in the control room of an oppressive AI robot regime. Fans were asked to pre-save the new album on Spotify, Apple Music, Amazon Music, TIDAL, or Deezer in order to enter the site. Once inside, clues shared on social media helped fans locate hidden items within the space. New tracks from the album played directly via streaming services as the soundtrack to the experience. As fans unlocked more challenges, they were ultimately able to re-program the AI robot and save humanity! The campaign produced a massive increase in early streams with the pre-save entry, and also boosted band followers on streaming services to drive engagement long after the campaign completed.

Accept Interactive Fan Experience

The iconic Diary of Alicia Keys album turned 20 this year and to celebrate, we created an interactive diary for fans to explore. Flip through the pages to browse lyrics, BTS content, and fan messages. Fans were invited to create their own fully customizable page with text, drawing, webcam selfie, and stickers to share their love for the album. Unique fan pages could be added directly to the diary to showcase alongside other fan entries. The Diary of Alicia Keys album played directly from Spotify, Apple Music, and TIDAL  while fans explored, along with a pre-save of the anniversary version to enter.

Alicia Keys Digital Diary

Peso Pluma has taken the world by storm and helped spread the regional Mexican music genre across the globe. To showcase the influence of his music and its connection with fans, we teamed up with The Orchard to create a digital art gallery featuring fan submitted artwork from across the world. As fans submitted artwork, an interactive globe visualized submissions from hundreds of cities. Visitors could click on each location to explore artwork from fans in that city.

Peso Pluma Global Art Gallery

The Rose's latest album tapped into themes of duality and opposing forces: dark and light, good and evil, joy and sadness. To visualize the shift between fan song favorites across that spectrum, we created an interactive site that adapted to show which side was winning. When fans entered the site, they could choose either team dawn or team dusk and connect to their profile on Spotify, Apple Music, or TIDAL. As more fans streamed and interacted with the site, the visual would update in realtime to reflect the current winning side. Fans could then share a customizable listening card with their own photo embedded via their webcam.

The Rose DUAL Fan Experience

The story behind Code Orange's latest album took fans on a surreal trip between dream and nightmare, with striking music videos to match. To immerse fans in this world, we recreated scenes from the music video for fans to explore. Each scene contained hidden items for fans to find and unlock bonus content like exclusive track previews, merch, and vinyl. As they enter, fans connected with Spotify, Apple Music, or TIDAL to stream the new album as the soundtrack to their experience.

Code Orange Scavenger Hunt

For Spiritbox's highly anticipated next release, we created a surreal world to tease fans with audio samples of the upcoming music. To enter, fans were required to pre-save the upcoming release on Spotify, Apple Music, or TIDAL, which granted them access to the experience. Once inside, clouded and scratched mirrors hid audio samples of short stems from a new song. Each day leading up to release, mirrors would slowly clear to unlock the clip. Fans could smash each new mirror to hear the new clips as they were released.

Spiritbox Presave Experience

Paris Texas latest album, Mid Air took fans out of this world with genre-bending bangers set to a dystopian Mars backdrop. To pull fans further into the experience, we created a motocross web game that tasked fans with racing through a Mars landscape while collecting cigs, pills, and purple drinks along the way. The new album served as the sound track to the game, streaming directly from Spotify, Apple Music, and TIDAL, with checkpoints tied to the track list. The longer fan played and listened, the more points they racked up.

Paris Texas Game

We teamed up with Triple Tigers to create this addictive beach-themed web game to celebrate Russell Dickerson's new album, Three Months Two Streets Down. Sign into Spotify, Apple Music, or TIDAL to listen to the new album while you try and keep the beach ball bouncing as long as you can! Collect beer, burgers, and hotdogs while avoiding the beach chairs being flung your way.

Russell Dickerson Game

Avenged Sevenfold's latest album was released with a stunning array of vinyl variant pressings in addition to their streaming release. To help fans find vinyl variants near them and drive both physical and streaming sales, we created an interactive record store experience designed around themes of the new album. Fans could explore the store and search a custom map to find which record stores near them were carrying each vinyl variant. While they explored, fans could stream the new album within the experience via Spotify, Apple Music, and TIDAL.

Avenged Sevenfold Record Store Locator

Covet's fanbase is full of talented, creative artists. To tap into that creativity and connect with fans, we designed a virtual gallery in the sky to showcase artwork from the album and invite fans to submit their own. During the pre-launch phase, fans could submit artwork and choose a song from the album that inspired the piece. When the gallery officially opened, fan artwork was selected and displayed within the space, with a different room for each song. Visitors could wander freely through the space and click artwork to view information about the artist. Covet's brilliant new album, "catharsis", played directly from streaming services as the soundtrack to the experience as fans explored.

Covet Virtual Gallery

Lil Keed was getting ready to release his next album before his tragic passing last spring. Now with a posthumous release ready to share with his fans, the family wanted to create a space to celebrate his life and connect with fans. We created an interactive site for fans to honor the rapper's memory and submit their own message to spread their love for Lil Keed. As more messages are submitted the rose slowly blooms to reveal secrets about the new album. Fan can explore past releases and listen to new tracks through Spotify, Apple Music, and TIDAL as they browse the site.

The digital experience was paired with an in-person listening party. QR codes displayed throughout the venue invited guests to scan and submit their own message to honor Lil Keed's memory. Once submitted, messages were displayed live on a screen within the venue.

Lil Keed Message Site

Leading up to Logic's latest album release, we an interactive countdown site for fans to explore. The scene recreate's Logics basement where he crafted some of his biggest hits, with an alarm clock counting down to release day, and an integrated pre-save for Spotify, Apple Music, and TIDAL. When the countdown ended, the alarm sounded, allowing fans to pan out and explore the room to unlock hidden merch, music videos, and more.

Logic - College Park Experience

Linkin Park's legendary album, Meteora, celebrates its 20th anniversary this year and to help celebrate this milestone, we created an immersive experience where fans can explore every detail of this groundbreaking record. We recreated the famous wall art from the album cover to hide Easter eggs and unreleased content to give fans an intimate look into the making of the record. An interactive merch section showcases limited and exclusive release items that fans can interact with. The experience is connected directly to streaming services so fans can listen to Meteora while they explore the space.

Linkin Park - Meteora Experience

Muse creates an entire universe with every album the make and their latest release was no different. For the latest album, Will of the People, Muse crafted songs that evoke dystopian visions of an uprising against an oppressive regime. Music videos and album art centered around this theme, lead by a rebellious hacker group. To bring this world to life, we created an immersive world for fans to explore. Giant masks feature music videos, merch, tour dates, and other easter eggs for fans explore. As fans wander around the space, the new album streams as the experience's soundtrack, directly from Spotify, Apple Music, and TIDAL.

Muse - Will of the People Experience

Vory's latest album was a massive hit, do in part to some of his incredible friends and collaborators. To help celebrate the release and showcase the amazing support from his crew, we teamed up with Roc Nation to create an interactive answering machine featuring personal voice messages from Vory's friends. Featuring messages from French Montana, Bobby, Shmurda, Yung Ro, Chanel Jeffries and more, fans could visit the site to playback audio messages, with new messages added throughout the campaign.

Vory Interactive Site

Megan Thee Stallion's latest album is rooted in the struggles of emotional trauma and the strength that's born out of overcoming those challenges. To immerse fans in that headspace and give them a sense of coping and release, we created an immersive digital experience based around the album. Fans journey through Megan's headspace into a surreal, dreamlike space where they can choose a path to help cope with their trauma. Each path allows fans to interact with the site to feel a sense of release or closure. An interactive lyric journal allows fans to browse lyrics of the new album and add their own words directly to the pages. After words are added, fans could choose to release them depending on their mood. The entire experience was integrated with Spotify, TIDAL, and Apple Music so fans could listen directly from their favorite streaming service as they explored.

Megan Thee Stallion - Traumazine

We teamed up with our friends over at New West Records to create some fun interactive designs for the latest release from Seratones. The band's new album features musical themes, along with stunning artwork from David Alabo that reference surreal cosmic connections. To draw fans into this energy, we created an interactive Instagram filter that leverages augmented reality to transport fans to the cosmos. The filter matched fans with their planetary alignment and a symbol tied to the record. The filter then brought fans to an interactive playlist generator where they get matched with their own cosmic energy. While fans interacted with the generator, new tracks from Seratones streamed directly through Spotify, Apple Music, and TIDAL. The final result matched fans with their cosmic energy, along with a custom playlist full of songs curated by the band that fit that vibe.

Seratones Planetary Alignment Generator

To create a new home for Laya's upcoming tour and album release, we tapped into her Staten Island roots to create an interactive website for fans to explore. The new site drops fans into a classic NYC bodega, with Laya's own personal style and character mixed in. Fans can drag and zoom the scene to get a different perspective and click on objects to discover music videos, merch, and hidden content. The site is connected directly to Spotify, Apple Music, and TIDAL so fans can listen to Laya's latest track as they explore.

Laya's Bodega

A major component of the Red Chili Peppers' latest release, Unlimited Love, was a big push with vinyl and support for local record stores. With over 10 different vinyl pressing editions, fans had a variety to choose from depending on their location. To help fans find the album at record stores near them, we teamed up with Warner Records to create an interactive record store locator. To bring fans into the experience we created a custom designed record store to explore. The experience centers around an interactive map that automatically detects fan locations and displays every record store near them, along with the different vinyl editions available at each store. Fans could add a pin and selfie to the map to share where they purchased their album. As an added bonus, an interactive wall full of easter eggs allowed fans to explore and interactive with RHCP photos, flyers, merch and more. As fans explored, the new album streamed in the background, directly from Spotify, Apple Music, and TIDAL.

Red Hot Chili Peppers - Record Store Locator

In this interactive metaverse experience, we created a surreal theater to serve as the home for unveiling Isak Danielson's latest album. Through a phased rollout, we slowly unlocked features of the site to tease new content and give fans an exclusive first look at the latest releases. Fans selected one of three tickets, chose a mask to wear, and entered the theater where they were able to hang with the avatars of other fans who attended, chat with each other and the artist, and watch the music video premiere live together. The entire experience was tied directly into streaming services so fans could listen to new tracks, create playlists, and pre-save the album all within the space.

Isak Danielson Web Experience

Bing Crosby Bingo

Susto's latest album centers around themes of birth, life, death, and the journey we all take in between. We dove into these lyrical themes as well as the album's stunning artwork to create an immersive, surreal world for fans to explore. The environment takes the form of a 3D representation of the album art, where fans can stream the new album directly from Spotify, Apple Music, or TIDAL while they interact. Different experiences within the space feature a choose-your-own-adventure playlist generator, video projector, and psychedelic rainbow game in the sky.

Susto Album Experience

Megan Thee Stallion is gearing up for her upcoming party in NYC and we worked with her team at Roc Nation to create a platform for fans to RSVP. This simple site was plugged directly into streaming services so fans could save her latest single to their library on Spotify, Apple Music, and TIDAL before accessing the RSVP form. The site automatically follows the artist profile on streaming platforms after each submission to boost on platform engagement before the event.

Megan Thee Stallion - Hottie Party Site

Diplo's latest track with Miguel taps into that exciting rush of love feeling that stirs up memories with your favorite person. Paired with a release date just days before Valentine's Day, the love vibes were crucial to connect with fans. To bring this to life, we teamed up with Mad Decent to create an interactive e-card generator where fans could create a unique card design, along with lyrics from some of Diplo's top tracks. Based on answers to a series of questions, the card's design would change accordingly with over 400 possible design combinations. Fans could then add their name and the name of their crush to share via text and socials. Prior to release, the single could be pre-saved directly from the site, with Diplo tracks playing directly from streaming services in the background.

Diplo E-Card Generator

Red Fang are known for their wild music videos and their latest for the new album's lead single, "Arrows", was no exception. In the video, the band buys a katana sword which they use to wreak havoc on random objects they can find; vinyl records, milk jug, watermelon, a bong! So naturally, we wanted to create something equally as fun for fans to play. Blade to Waste gives fans the power to slice up objects in an interactive web game where they can also stream the new album while they play. Fans connect to their favorite streaming service and compete for a spot on the leaderboard for a chance to win prizes.

Red Fang - Blade to Waste

When Pokey LaFarge was writing the music for his latest album, it was the height of the pandemic and he tapped into music from around the world to create a sense of adventure. The songs evoke vivid vibes of exotic places like South America, Africa, and The Caribbean. To immerse fans in that experience, we created a custom vacation matcher that matched fans with their ideal vacation destination based on their travel preferences. Pokey's new album streamed as the site's soundtrack from Spotify, Apple Music, and TIDAL while fans progressed through the matcher. A custom playlist was then automatically generated to match the vibe of their destination that could be saved directly to a streaming service of their choice.

Pokey Lafarge Playlist Generator

We teamed up with Magdalena Bay to bring their song, "You Lose!", to life in a custom , retro-styled web game. The biggest loser wins in this nod to the classic Space Invaders game, where fans pilot a synth spaceship to fight off oncoming monsters. As they play, fans can stream new music from the band directly via streaming services and pre-save their upcoming album.

Magdalena Bay - You Lose Game

Jim Ward's musical career spans an impressive group of bands and projects including At The Drive In, Sparta, and Sleepercar, along with his own incredible solo work. To celebrate his latest release and bring fans of each project together, we created an interactive quiz to match fans with a Jim Ward project. The quiz generated a match, along with a custom playlist they could save to Spotify or Apple Music. The new album, Daggers, streamed in the background as fans completed the quiz, boosting streams on Spotify, Apple Music, and TIDAL.

Jim Ward Quiz

Slothrust's lead single, Strange Astrology, delves into the mystical realm of fortune telling and astrological signs that pull fates in different directions. We worked with the band and Dangerbird Records to create a playlist generator that matched up with a fan's birth sign along with their mood on a given day. Fans could listen to Slothrust's latest album while they answered questions about their personality and mood. They were then automatically matched with a custom horoscope written by the band, and a playlist that matched the mood which could be saved to a streaming service of their choice.

Slothrust Mind Your Mood

For TWIN XL's latest video for "Slow Heart", the band cruised through LA in a classic El Camino with their lead singer, Cameron's, coffin in tow. To draw fans into the experience, we designed an interactive web game to recreate the music video. Fans were tasked with getting Cameron to his funeral safely while collecting hearts to keep the heart rate up and dodging vampires along the way. The new music streamed directly from Spotify, Apple Music, TIDAL, and YouTube as fans played.

TWIN XL Slow Heart Game

Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

Rapper, HDBeenDope, lives by the motto, LABB RAT (Learn And Become Better Receive And Think). This is a mentality that drives his music, but also the inspiration behind its mascot, Arnold the LABB RAT. To celebrate the artist's latest release, Wayward designed an interactive game placing Arnold in the center of a tour around the world. Fans could play as Arnold, guiding him through four different cities, dodging evil record execs, while collection cash and platinum records along the way. The game used Spotify, Apple Music, and TIDAL to stream the new album as fans played.

HDBeenDope

For his latest release, Spencer Barnett's music served as an exploration of his mind, imagination, and thoughts. To draw fans deeper into the music, Wayward designed an immersive 3D world where fans could wander the halls and rooms of Spencer's mind. We designed a surreal, dreamlike space for each of the songs that invited fans to explore and uncover hidden content and step into Spencer's mind. The new music played directly from Spotify, Apple Music, and TIDAL serving as the experience's soundtrack to connect the visuals with each song.

Spencer Barnett

With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.

Appleton Estate Rum

Jorja Smith's latest single, Come Over, featured an incredible animated music video based on the song's theme. To immerse fans in the new music video, Wayward designed a retro-themed, interactive web game following the video's storyline. Fans could play as Jorja, guiding her through a futuristic cityscape, dodging motorcycle gangs and nightclub goons along the way. As they played, fans competed for high scores to get on the leaderboard, with the new music streaming directly from Spotify, Apple Music, and TIDAL as the game's soundtrack.

Jorja Smith

In collaboration with Sony Music and The Orchard, we were brought in to develop an interactive experience to celebrate and promote Skepta's newest release, Ignorance Is Bliss. We worked with Spotify and Apple Music to pull in streaming data and visualize listening activity around the globe in a dynamic 3D heat map. Fans could explore the globe to view top cities and heat up their location by listening to the new record as it streamed directly through the experience.

Skepta Thermoglobe

In collaboration with The New School's Media Studies department, we were tasked with bringing the complex concepts of migration to a younger, digital audience. We decided to focus on the different ways migration is experienced by those who live it. To tell that story, we created an interactive website that guides visitors along the journey of each migration perspective through photos, videos, interviews, and artwork. Through this medium, we're able to bring these stories to life and raise awareness around the challenges that touch so many lives.

M2Lab

90's nostalgia is one of the colorfully fun characteristics of Bright Light Bright Light's personality and music. To celebrate his latest release, we tapped into those retro vibes to design a custom Pac-Man spinoff for fans to play. The game placed a pixel art version of the artist into the maze where fans could rack up points and get on the leaderboard, collecting pizza, bagels, and rainbow pride flags along the way. The new album served as the game's soundtrack, playing directly from Spotify, Apple Music, and TIDAL.

Bright Light Bright Light Pac-Man

Kara Marni's animated music video for Young Heart placed Kara and featured artist, Russ, into a pixelated internet game world. To bring fans into that same space, we created a retro web game where fans could play as Kara or Russ to compete for high scores. Fans could listen to the new single while they played, dodging internet memes and popups along the way. A second version was created specifically for Instagram stories that allowed fans to play the game from Instagram, boosting traffic and awareness for the new single.

Kara Marni Young Heart Game

The Instant Love project is a collection of classic cover songs, reworked with female vocalists, celebrating the connection and bond between women. To bring the project to life, we crafted an interactive web experience that immerses fans as they scroll to listen and explore. The site adapts the listening experience to best suit the user's device. Each track has bonus content like lyrics and videos that can be opened and explored while the track plays.