Memory Match Activation

Wayward Creative partnered with ALLDAY PROJECT and The Orchard to create an interactive card-matching activation built into the band’s EP release campaign. Fans raced against the clock to uncover matching cards featuring band member imagery, with each stage increasing in difficulty. Completing the challenge unlocked an exclusive full-band photo fans could download as a reward, encouraging repeat visits and friendly competition.

The experience was deeply integrated with Spotify and Apple Music, allowing fans to sign in with their streaming profiles to pre-save the upcoming EP, follow the artist, and listen to new music directly within a custom audio player. The result was a competitive fan experience that brought together interaction, streaming integration, and data capture in a cohesive promotional moment leading up to release.