Memory Card Game

Wayward Creative partnered with ALLDAY PROJECT and The Orchard to create an interactive card-matching memory game built into the band’s EP release campaign. Fans raced against the clock to uncover matching cards featuring band member imagery, with each completed level increasing in difficulty and rewarding faster play with higher scores. Completing the game unlocked an exclusive full-band photo fans could download as a reward, while a live leaderboard encouraged repeat play and friendly competition.

The experience was deeply integrated with Spotify and Apple Music, allowing fans to sign in with their streaming profiles to pre-save the upcoming EP, follow the artist, and listen to new music directly within a custom in-game audio player. The result was a playful, competitive fan experience that blended gameplay, streaming integrations, and data capture into a cohesive promotional moment leading up to release.