Young Heart Experience

Kara Marni's animated music video for Young Heart placed Kara and featured artist Russ inside a pixelated internet world. To bring fans into that same space, we created a retro-styled interactive experience where fans step into the role of Kara or Russ, navigating a stream of internet memes and pop-ups while listening to the new single. A second version was built natively for Instagram Stories, bringing the experience directly into fans' feeds and driving traffic and awareness for the new single.