Guides
Plain answers about how interactive music campaigns are built, and what each format is good for.
Format guide
- How pre-save countdown experiences workA pre-save countdown experience is an interactive site that builds anticipation before release day. Fans pre-save the record through Spotify or Apple Music to get in, then return as new tracks, visuals or content unlock on a schedule, with the music playing inside the experience.
- Tour maps and record store locators for music campaignsAn interactive tour map or record store locator turns tour dates, events or vinyl stock into an explorable map in the artist's visual world. Fans find the nearest show, listening party or shop carrying a specific edition, and the record streams while they browse.
- Fan generators: cards, playlists and charactersA fan generator lets each fan create something personal from an artist's world, such as a greeting card, a playlist matched to their mood or a custom character, and share it. Each creation carries the campaign onto social feeds, while the single streams inside the experience.
- Album anniversary and reissue experiencesAn album anniversary experience is an interactive world built around a classic record for its reissue or milestone year. Fans explore the album's artwork, history and hidden details while the record streams inside the experience, and the deluxe edition or reissue is pre-saved in the same step.
- Scavenger hunts and unlock campaigns for album releasesA scavenger hunt or unlock campaign hides new music, videos, merch and clues inside an artist's world and releases them over the course of a campaign. Fans enter by pre-saving through Spotify or Apple Music, search the space for hidden items, and return as new areas open toward release day.
Explainer
- How streaming and pre-saves work inside a campaign experienceWith a direct Spotify and Apple Music integration, fans listen, pre-save, follow and save music with their own account without leaving the experience. Because each action happens on the fan's account, the experience knows it happened and can respond by confirming it, unlocking content or opening the next stage.
- How to plan an interactive release campaignStart from the release plan and the one outcome that matters most, whether that's pre-saves, streams, vinyl sales, tour tickets or catalog discovery. Then pick the format that serves it, share the assets and calendar early, and plan the experience to change over the campaign rather than launch once.