SPIRITBOX
Rise Records
Tsunami Sea Experience
Artist: Spiritbox · Client: Rise Records · Year: 2024 · Format: Immersive Web Experiences
Spiritbox rolled out Tsunami Sea through a world that grew alongside the album campaign. Fans pre-saved the record to enter, then watched the space expand as release day approached.
New areas opened at key moments in the campaign, each holding hidden items and clues about new music, videos and lyrics. The more fans collected, the deeper they could go, and announcements, teasers and bonus content debuted inside the world first.
A custom pre-save built into the entrance tied every visit to the album's release, giving fans a reason to keep coming back until the day it arrived.
CAPABILITIES
Immersive Web Experiences
FEATURES
Streaming Integration
Custom Pre-save
Artist Follow
Audio Player
Email Opt-in
Related guides
- How pre-save countdown experiences workA pre-save countdown experience is an interactive site that builds anticipation before release day. Fans pre-save the record through Spotify or Apple Music to get in, then return as new tracks, visuals or content unlock on a schedule, with the music playing inside the experience.
- Scavenger hunts and unlock campaigns for album releasesA scavenger hunt or unlock campaign hides new music, videos, merch and clues inside an artist's world and releases them over the course of a campaign. Fans enter by pre-saving through Spotify or Apple Music, search the space for hidden items, and return as new areas open toward release day.