El Sobreviviente Experience

To celebrate the release of Wisin’s album El Sobreviviente, we designed and developed an immersive 3D web experience that blends music, culture, and interaction. Fans take the wheel of a van cruising through the streets of Puerto Rico, Wisin’s homeland, collecting CDs, gold records, and microphones while navigating traffic and obstacles. The goal: survive as long as possible, in true survivor spirit.

A custom Spotify and Apple Music integration lets fans log in to automatically follow Wisin and save the new album, turning every run into a promotional moment. As fans ride through the city, tracks from El Sobreviviente stream in real time as the soundtrack, keeping them immersed in the music from start to finish. The result is a high-energy experience that turns album promotion into an interactive journey.