El Sobreviviente Game

To celebrate the release of Wisin’s album El Sobreviviente, we designed and developed an immersive 3D web experience that blends music, culture, and gameplay. This infinite-runner-style game puts fans behind the wheel of a van cruising through the streets of Puerto Rico—Wisin’s homeland—collecting CDs, gold records, and microphones while dodging traffic and obstacles. The ultimate goal for fans was to survive as long as possible, rack up points, and climb the leaderboard in true survivor spirit.

A custom Spotify and Apple Music integration lets fans log in to automatically follow Wisin and save the new album, turning gameplay into a dynamic promotional tool. As fans race through the game, tracks from El Sobreviviente stream in real time as the soundtrack, keeping them immersed in the music from start to finish. The result is a playful, high-energy experience that turns album promotion into an interactive journey.