Track Reveal Countdown

Emotional Oranges fans were counting the days to the new album, so we gave them a track for every one of them. The site revealed a new song each day until the full release.

Fans streamed each track as it landed while exploring tour dates, merch and behind-the-scenes content. Signing in with Spotify or Apple Music placed them in a live ranking of the duo's top listeners, and a glowing globe mapped where fans were tuning in around the world.

A custom pre-save integration saved the album automatically and invited fans to sign up for text updates, building momentum all the way to release day.