BLACKPINK PLANET
For their upcoming release, we teamed up with BLACKPINK to developed an immersive, interactive web experience. The custom site centered around a dynamic 3D globe that visualized global fan activity as glowing pink lights across cities worldwide, growing brighter as participation increased. Fans could explore the globe, upload photos or take selfies directly on the site, and see their moments appear alongside other fans from around the world. The project was fully integrated with Spotify and Apple Music, allowing fans to pre-save the release, follow the artist, and stream new music directly within the experience, combining global fan engagement, immersive visuals, and seamless streaming integrations into a single digital destination.
FEATURES
Fan Activity Globe
At the core of the experience was a fully interactive 3D globe that fans could rotate, zoom, and search to explore participation across the world. Fan activity was visualized as glowing pink lights mapped to real cities, with brightness dynamically increasing based on engagement in each region.
Location-based Photo Feed
Each city on the globe acted as an entry point into a live fan photo feed, showcasing moments submitted by fans around the world. Clicking a city revealed a curated stream of photos, from concerts and fan meetups to everyday celebrations featuring BLACKPINK merch and music.
Custom Selfie & Photo Capture
Fans could add their own moment to the globe by uploading an existing photo or snapping a selfie directly on the site using a custom device camera integration. Photos captured on-site were instantly framed with exclusive, campaign-branded designs that fans could download and share on social media.