BLACKPINK PLANET
Artist: BLACKPINK · Client: The Orchard · Year: 2025 · Format: Geo-Based Experiences, Fan-Driven Experiences
BLACKPINK's fan base spans the globe, so we built them one. BLACKPINK PLANET is a 3D world that glows pink city by city as fans arrive, burning brighter the more of them join in.
Fans could spin the planet to see where BLACKPINK is being celebrated, then add themselves to it with an uploaded photo or a selfie taken right on the site, appearing alongside fans from every corner of the map.
The music lived on the planet too. With Spotify and Apple Music built in, fans pre-saved the new release, followed BLACKPINK and streamed the new music without ever leaving the experience.
FEATURES
Fan Activity Globe
At the core of the experience was a fully interactive 3D globe that fans could rotate, zoom, and search to explore participation across the world. Fan activity was visualized as glowing pink lights mapped to real cities, with brightness dynamically increasing based on engagement in each region.
Location-based Photo Feed
Each city on the globe acted as an entry point into a live fan photo feed, showcasing moments submitted by fans around the world. Clicking a city revealed a curated stream of photos, from concerts and fan meetups to everyday celebrations featuring BLACKPINK merch and music.
Custom Selfie & Photo Capture
Fans could add their own moment to the globe by uploading an existing photo or snapping a selfie directly on the site using a custom device camera integration. Photos captured on-site were instantly framed with exclusive, campaign-branded designs that fans could download and share on social media.