Dale 10th Anniversary

To celebrate the 10-year anniversary of Dale, Wayward Creative designed and developed a custom interactive experience that placed fans inside an immersive 3D world inspired by Miami, the hometown of Pitbull. Fans explored the environment freely while guiding a 3D version of Pitbull as the main character, discovering hidden collectibles tied to tracks from the album. Exploration unlocked a series of themed mini-games, including a high-energy racing challenge inspired by El Taxi, a bank vault puzzle requiring fans to unscramble song titles, a fast-paced boat race, and an interactive recording studio where players arranged scrambled audio stems into their correct positions. The experience integrated directly with Spotify and Apple Music, allowing fans to sign in with their streaming profiles to access the site. Upon entry, the experience pre-saved the album to their library, followed the artist, and enabled a custom in-game audio player that streamed Dale as the soundtrack—blending gameplay, music discovery, and fan engagement into a single interactive world.