Dale 10th Anniversary
Artist: Pitbull · Client: The Orchard · Year: 2025 · Format: Immersive Web Experiences
Ten years after Dale, we took Pitbull fans home to Miami. The anniversary experience rebuilt his hometown in 3D and handed fans the keys, with a 3D Pitbull to guide through streets full of collectibles tied to tracks from the album.
Every corner of the city opened onto a piece of the record: a high-energy ride inspired by "El Taxi," a bank vault cracked with scrambled song titles, a run across the water by boat, and a recording studio where fans put the album's scrambled stems back together.
Getting in took one step. Fans signed in with Spotify or Apple Music, which pre-saved the anniversary release, followed Pitbull and started Dale playing as the soundtrack to the whole city.
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Related guides
- Album anniversary and reissue experiencesAn album anniversary experience is an interactive world built around a classic record for its reissue or milestone year. Fans explore the album's artwork, history and hidden details while the record streams inside the experience, and the deluxe edition or reissue is pre-saved in the same step.
- How streaming and pre-saves work inside a campaign experienceWith a direct Spotify and Apple Music integration, fans listen, pre-save, follow and save music with their own account without leaving the experience. Because each action happens on the fan's account, the experience knows it happened and can respond by confirming it, unlocking content or opening the next stage.