Sky Scanner Experience
Artist: Muse · Client: Warner Records · Year: 2026 · Format: Geo-Based Experiences, Immersive Web Experiences
In 1977, a radio telescope in Ohio picked up a signal from deep space that has never been explained. Muse named their album The Wow! Signal after it, and we turned every fan's phone into an instrument for searching the sky.
Pointing their camera upward, fans moved and turned to explore a field of constellations layered over the real night around them. A custom scanner tracked their position and rotation, with radar-like audio cues growing stronger as they closed in on hidden signals.
Each signal found unlocked something from the album's world: videos, live performances and Easter eggs. It all ran in the browser with no app to download, so fans could start searching the moment they opened the link.