LABB Rat Experience

Rapper HDBeenDope lives by the motto LABB RAT (Learn And Become Better Receive And Think). It's the mentality that drives the music, and the inspiration behind its mascot, Arnold the LABB RAT. To celebrate the artist's latest release, Wayward designed an interactive experience that sends Arnold on a tour around the world. Fans guide Arnold through four different cities, dodging evil record execs while collecting cash and platinum records along the way, with the new album streaming from Spotify, Apple Music, and TIDAL throughout.