Blade to Waste Experience

Red Fang are known for their wild music videos, and the video for the new album's lead single, "Arrows", was no exception. In it, the band buys a katana and uses it to wreak havoc on whatever they can find: vinyl records, a milk jug, a watermelon, a bong. We wanted to create something with the same unhinged energy. Blade to Waste puts the katana in fans' hands in an interactive experience where they slice through the objects from the video while streaming the new album. Fans connect their favorite streaming service and compete for a chance to win prizes.