Pokey Lafarge Playlist Generator

New West Records

When Pokey LaFarge was writing the music for his latest album, it was the height of the pandemic and he tapped into music from around the world to create a sense of adventure. The songs evoke vivid vibes of exotic places like South America, Africa, and The Caribbean. To immerse fans in that experience, we created a custom vacation matcher that matched fans with their ideal vacation destination based on their travel preferences. Pokey's new album streamed as the site's soundtrack from Spotify, Apple Music, and TIDAL while fans progressed through the matcher. A custom playlist was then automatically generated to match the vibe of their destination that could be saved directly to a streaming service of their choice.

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