Megan Thee Stallion's latest album is rooted in the struggles of emotional trauma and the strength that's born out of overcoming those challenges. To immerse fans in that headspace and give them a sense of coping and release, we created an immersive digital experience based around the album. Fans journey through Megan's headspace into a surreal, dreamlike space where they can choose a path to help cope with their trauma. Each path allows fans to interact with the site to feel a sense of release or closure. An interactive lyric journal allows fans to browse lyrics of the new album and add their own words directly to the pages. After words are added, fans could choose to release them depending on their mood. The entire experience was integrated with Spotify, TIDAL, and Apple Music so fans could listen directly from their favorite streaming service as they explored.

Megan Thee Stallion - Traumazine

Muse creates an entire universe with every album the make and their latest release was no different. For the latest album, Will of the People, Muse crafted songs that evoke dystopian visions of an uprising against an oppressive regime. Music videos and album art centered around this theme, lead by a rebellious hacker group. To bring this world to life, we created an immersive world for fans to explore. Giant masks feature music videos, merch, tour dates, and other easter eggs for fans explore. As fans wander around the space, the new album streams as the experience's soundtrack, directly from Spotify, Apple Music, and TIDAL.

Muse - Will of the People Experience

Vory's latest album was a massive hit, do in part to some of his incredible friends and collaborators. To help celebrate the release and showcase the amazing support from his crew, we teamed up with Roc Nation to create an interactive answering machine featuring personal voice messages from Vory's friends. Featuring messages from French Montana, Bobby, Shmurda, Yung Ro, Chanel Jeffries and more, fans could visit the site to playback audio messages, with new messages added throughout the campaign.

Vory Interactive Site

Roc Nation