Diplo E-Card Generator

Mad Decent

Diplo's latest track with Miguel taps into that exciting rush of love feeling that stirs up memories with your favorite person. Paired with a release date just days before Valentine's Day, the love vibes were crucial to connect with fans. To bring this to life, we teamed up with Mad Decent to create an interactive e-card generator where fans could create a unique card design, along with lyrics from some of Diplo's top tracks. Based on answers to a series of questions, the card's design would change accordingly with over 400 possible design combinations. Fans could then add their name and the name of their crush to share via text and socials. Prior to release, the single could be pre-saved directly from the site, with Diplo tracks playing directly from streaming services in the background.