Wayward Creative | Interactive Music Interactive Music is a unique way for artists and labels to get listeners directly involved with their music and turn passive listening into engaged fans. Combining highly interactive web experiences with audio directly from streaming services brings fans into the campaign.
Interactive Music
A new way to engage fans.

Interactive Music is a unique way for artists and labels to get listeners directly involved with their music and turn passive listening into engaged fans. Combining highly interactive web experiences with audio directly from streaming services brings fans into the campaign. Fans engage directly with the site, playing immersive games, browsing animated bonus content, and sharing customizable content, all while listening to your new release.

STREAMING INTEGRATION

Interactive Music sites integrate directly with Spotify and Apple music APIs giving us total control of the user experience, while actively driving streaming numbers for the artist. By linking directly with streaming services, we can control the look and feel of the audio experience, going far beyond the possibilities of an embedded player.

Data + Analytics
Audience Insights

Each time a fan visits an Interactive Music site, we're able to track valuable interactions and behaviors. Learn which service fans listened on most, how many streams were generated, how long they listened, and much more.

70%
Of Sessions Streamed Audio
SPOTIFY - 75%
APPLE - 25%
2k ALBUM STREAMS
620 NEW FOLLOWERS
4k GAMES PLAYED
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SPOTIFY (NOT SUPPORTED) APPLE MUSIC


(...or play without music)