Wayward Creative | Interactive Music Interactive Music is a unique way for artists and labels to get listeners directly involved with their music and turn passive listening into engaged fans. Combining highly interactive web experiences with audio directly from streaming services brings fans into the campaign.

Interactive Music

A new way to engage fans.

Interactive Music is a unique way for artists and labels to get listeners directly involved with their music and turn passive listening into engaged fans. Combining highly interactive web experiences with integrated audio from streaming services brings fans right into the campaign. Fans engage directly with the site, exploring interactive worlds, playing immersive games, and browsing animated bonus content, all while listening to your new release.

SKEPTA THERMOGLOBE
VISIT SITE ›

THE NEEDS WEB GAME
VISIT SITE ›

THIRD EYE BLIND PACMAN
VISIT SITE ›

SLOTHRUST TRAIL
VISIT SITE ›

INSTANT LOVE
VISIT SITE ›

STREAMING INTEGRATION

Interactive Music sites integrate directly with Spotify and Apple Music APIs giving us total control of the user experience, while actively driving streaming numbers for the artist. By linking directly with streaming services, we can control the look and feel of the audio experience, going far beyond the possibilities of an embedded player.

Data + Analytics

Audience Insights

Each time a fan visits an Interactive Music site, we're able to track valuable interactions and behaviors. Learn which service fans listened on most, how many streams were generated, how long they listened, and much more.

70%

Of Sessions Streamed Audio

SPOTIFY - 75%

APPLE - 25%

2k ALBUM STREAMS

620 NEW FOLLOWERS

4k GAMES PLAYED

Marketing + Promo

Give Fans Something to Talk About

Each Interactive Music project is custom built to integrate directly with your campaign. Social sharing and marketing assets like artwork, video, and bonus content from the digital experience start the conversation for fans and press outlets to spread the word.

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We got a Young Hearts game! Tbh its acc quite hard (I fully died on the first round lol) - that’s why all ima say is get practicing cuz we gon be doing competitions for some exclusive prizes 👀👀🤫 Make sure u tag us in ur results & #YoungHeart so we can see ur scores! Let’s play baby!! <3 link in bio

A post shared by Kara Marni (@karamarni) on Jul 24, 2020 at 9:31am PDT

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Check out the The Needs game! 👾👾👾 Play it on your Needstendo, iNeeds or Needsdroid this Friday and catch some new songs to hear. Our debut album is out September 6th! 😍 ... 🎥: @nikolaigras

A post shared by THE NEEDS (@youneedtheneeds) on Aug 28, 2019 at 4:51am PDT

Share your high score with us! 🗣 https://t.co/CVkRw9e26b #Screamer #Pacman pic.twitter.com/OQNBeZZIwd
— Third Eye Blind (@ThirdEyeBlind) October 18, 2019

Try and beat my high on Third Eye Blind Pacman! https://t.co/0q6OTE0TTR via @ThirdEyeBlind
— 3EB LIFESTYLE (@3EBLIFESTYLE) October 18, 2019

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So we made a video game! Beat the high scores of the bandmembers from @youneedtheneeds and unlock music! It's super simple and fun. Shout out to @nikolaigras for design and drawings and @wayward_creative for the computer stuff. Now go play! Link in bio.

A post shared by Jansen Records (@jansenrecords) on Sep 2, 2019 at 2:22am PDT

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Have you yet to occupy our tiny avatar bodies? Play the Slothrust Trail game and try thyne best to make it through the tour! There is a leader board and winners get a bunch of cool stuff...a signed test pressing amongst other gems 💎✨. BREAK ALL YOUR LEGS 🚙... Contest ends: 11/19 Prizes include: #1. - Signed Test Press / Shirt / Hat / Stickers #2. - Signed Album / Shirt / Stickers #3. - Signed Album / Hat / Stickers #4. - Shirt / Stickers #5. - Fanny Pack / Stickers #6-8 - Stickers

A post shared by slothrust (@slothrust) on Oct 22, 2018 at 12:44pm PDT

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Wow wow, climb the @slothrust game leaderboard and win these sweet prizes!!!!! Winners chosen NOV 19 😎 slothrustgame.com #1 - Signed Test Press / Shirt / Hat / Scratch n Sniff Stickers #2 - Signed Album / Shirt / Scratch n Sniff Stickers #3 - Signed Album / Hat / Scratch n Sniff Stickers #4 - Shirt / Scratch n Sniff Stickers #5 - Fanny Pack / Scratch n Sniff Stickers #6-8 - Scratch n Sniff Stickers

A post shared by Dangerbird Records (@dangerbirdrecords) on Oct 18, 2018 at 10:06am PDT

GENT, BELGIUM SOLD OUT = ADDED ANOTHER DATE AND WE MOVED TO A BIGGER VENUE IN PRAGUE - #IGNORANCEisBLISS EUROPE TOUR NEXT MONTH

Tickets @ https://t.co/lzZl8sFoMo https://t.co/I4jNi2kMUE
— Big Smoke - (@Skepta) September 24, 2019

The new @SLOTHRUST album "The Pact" is out, and so is their AMAZING new Oregon Trail inspired game
https://t.co/iVxpo1IFmd pic.twitter.com/NnK2GBZxl7
— Prime Listening LA (@PrimeListening) September 19, 2018

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@capefrancismusic’s album ‘Deep Water’ is not the only thing dropping tomorrow...

A post shared by Sleep Well Records (@sleepwellrecords) on Feb 28, 2019 at 7:48am PST