Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

Jorja Smith's latest single, Come Over, featured an incredible animated music video based on the song's theme. To immerse fans in the new music video, Wayward designed a retro-themed, interactive web game following the video's storyline. Fans could play as Jorja, guiding her through a futuristic cityscape, dodging motorcycle gangs and nightclub goons along the way. As they played, fans competed for high scores to get on the leaderboard, with the new music streaming directly from Spotify, Apple Music, and TIDAL as the game's soundtrack.

Jorja Smith

In collaboration with Sony Music and The Orchard, we were brought in to develop an interactive experience to celebrate and promote Skepta's newest release, Ignorance Is Bliss. We worked with Spotify and Apple Music to pull in streaming data and visualize listening activity around the globe in a dynamic 3D heat map. Fans could explore the globe to view top cities and heat up their location by listening to the new record as it streamed directly through the experience.

A unique listening experience connecting artists with fans.

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