We teamed up with Spiritbox to create a multi-stage interactive campaign to rollout promotion for their latest album, Tsunami Sea. The campaign centered around an immersive digital world for fans to explore. At various points throughout the campaign, different areas of the experience were unlocked, with hidden items and clues about new music, videos, and lyrics. As fans collected more items, they were granted access to more of the experience. To enter the space, fans were asked to pre-save the upcoming album with a custom-built integration embedded within the site. This provided a great data collection opportunity and a boost in day one streams. Release announcements, teasers, and bonus content were revealed within the site, giving fans a reason to return often.

Spiritbox Tsunami Sea Experience

The Instant Love project is a collection of classic cover songs, reworked with female vocalists, celebrating the connection and bond between women. To bring the project to life, we crafted an interactive web experience that immerses fans as they scroll to listen and explore. The site adapts the listening experience to best suit the user's device. Each track has bonus content like lyrics and videos that can be opened and explored while the track plays.

Instant Love

The new, highly anticipated Emotional Oranges album had fans eager to hear the latest tracks from the duo. To build on that hype and engage with fans, we created an interactive track reveal experience for fans to explore. The new site unlocked one new track from the album each day leading up to its full release. Fans could stream new tracks while they explore upcoming tour dates, merch, and BTS content. A live leaderboard allowed fans to sign in with Spotify or Apple Music to analyze their listening behavior and rank the top Emotional Oranges fans. The site's custom pre-save integration automatically pre-saved the new album and collected fan phone numbers to boost conversions and day-one streams. Fan activity throughout the campaign was mapped across a live heat map globe of the earth to visualize where fans were listening across the world.

Emotional Oranges Track Reveal

Avant Garden