Infinite Icon Experience

Artist: Paris Hilton · Client: ADA Music · Year: 2024 · Format: Interactive Commerce, Immersive Web Experiences

Infinite Icon arrived at the height of Paris Hilton's career, and it deserved a home to match. We built a digital space that evolved with every chapter of the album campaign.

Each phase put a new focus single and merch in the spotlight. As the campaign moved forward, new interactions unlocked bonus content and videos for fans to discover.

A custom pre-save for Spotify, Apple Music and Amazon Music lived at the heart of the site, and the music played throughout as fans explored.

CAPABILITIES

Interactive Commerce

Immersive Web Experiences

FEATURES

Streaming Integration

Custom Pre-save

Artist Follow

Audio Player

E-commerce

SMS Opt-in

Related guides

How pre-save countdown experiences workA pre-save countdown experience is an interactive site that builds anticipation before release day. Fans pre-save the record through Spotify or Apple Music to get in, then return as new tracks, visuals or content unlock on a schedule, with the music playing inside the experience.