Mars Mayhem Experience

Paris Texas' latest album, Mid Air, took fans out of this world with genre-bending tracks set against a dystopian Mars backdrop. To pull fans further into that world, we created a high-speed motocross experience across the Martian landscape, collecting cigs, pills, and purple drinks along the way. The new album served as the soundtrack, streaming directly from Spotify, Apple Music, and TIDAL, with checkpoints tied to the tracklist, so the longer fans rode, the more of the album they heard.