Muse creates an entire universe with every album the make and their latest release was no different. For the latest album, Will of the People, Muse crafted songs that evoke dystopian visions of an uprising against an oppressive regime. Music videos and album art centered around this theme, lead by a rebellious hacker group. To bring this world to life, we created an immersive world for fans to explore. Giant masks feature music videos, merch, tour dates, and other easter eggs for fans explore. As fans wander around the space, the new album streams as the experience's soundtrack, directly from Spotify, Apple Music, and TIDAL.

Muse - Will of the People Experience

Megan Thee Stallion's latest album is rooted in the struggles of emotional trauma and the strength that's born out of overcoming those challenges. To immerse fans in that headspace and give them a sense of coping and release, we created an immersive digital experience based around the album. Fans journey through Megan's headspace into a surreal, dreamlike space where they can choose a path to help cope with their trauma. Each path allows fans to interact with the site to feel a sense of release or closure. An interactive lyric journal allows fans to browse lyrics of the new album and add their own words directly to the pages. After words are added, fans could choose to release them depending on their mood. The entire experience was integrated with Spotify, TIDAL, and Apple Music so fans could listen directly from their favorite streaming service as they explored.

Megan Thee Stallion - Traumazine

To create a new home for Laya's upcoming tour and album release, we tapped into her Staten Island roots to create an interactive website for fans to explore. The new site drops fans into a classic NYC bodega, with Laya's own personal style and character mixed in. Fans can drag and zoom the scene to get a different perspective and click on objects to discover music videos, merch, and hidden content. The site is connected directly to Spotify, Apple Music, and TIDAL so fans can listen to Laya's latest track as they explore.

Laya's Bodega

Vory's latest album was a massive hit, do in part to some of his incredible friends and collaborators. To help celebrate the release and showcase the amazing support from his crew, we teamed up with Roc Nation to create an interactive answering machine featuring personal voice messages from Vory's friends. Featuring messages from French Montana, Bobby, Shmurda, Yung Ro, Chanel Jeffries and more, fans could visit the site to playback audio messages, with new messages added throughout the campaign.

Vory Interactive Site

A major component of the Red Chili Peppers' latest release, Unlimited Love, was a big push with vinyl and support for local record stores. With over 10 different vinyl pressing editions, fans had a variety to choose from depending on their location. To help fans find the album at record stores near them, we teamed up with Warner Records to create an interactive record store locator. To bring fans into the experience we created a custom designed record store to explore. The experience centers around an interactive map that automatically detects fan locations and displays every record store near them, along with the different vinyl editions available at each store. Fans could add a pin and selfie to the map to share where they purchased their album. As an added bonus, an interactive wall full of easter eggs allowed fans to explore and interactive with RHCP photos, flyers, merch and more. As fans explored, the new album streamed in the background, directly from Spotify, Apple Music, and TIDAL.

Red Hot Chili Peppers - Record Store Locator

In this interactive metaverse experience, we created a surreal theater to serve as the home for unveiling Isak Danielson's latest album. Through a phased rollout, we slowly unlocked features of the site to tease new content and give fans an exclusive first look at the latest releases. Fans selected one of three tickets, chose a mask to wear, and entered the theater where they were able to hang with the avatars of other fans who attended, chat with each other and the artist, and watch the music video premiere live together. The entire experience was tied directly into streaming services so fans could listen to new tracks, create playlists, and pre-save the album all within the space.

Isak Danielson Web Experience

Red Fang are known for their wild music videos and their latest for the new album's lead single, "Arrows", was no exception. In the video, the band buys a katana sword which they use to wreak havoc on random objects they can find; vinyl records, milk jug, watermelon, a bong! So naturally, we wanted to create something equally as fun for fans to play. Blade to Waste gives fans the power to slice up objects in an interactive web game where they can also stream the new album while they play. Fans connect to their favorite streaming service and compete for a spot on the leaderboard for a chance to win prizes.

Red Fang - Blade to Waste

Susto's latest album centers around themes of birth, life, death, and the journey we all take in between. We dove into these lyrical themes as well as the album's stunning artwork to create an immersive, surreal world for fans to explore. The environment takes the form of a 3D representation of the album art, where fans can stream the new album directly from Spotify, Apple Music, or TIDAL while they interact. Different experiences within the space feature a choose-your-own-adventure playlist generator, video projector, and psychedelic rainbow game in the sky.

Susto Album Experience

Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

For his latest release, Spencer Barnett's music served as an exploration of his mind, imagination, and thoughts. To draw fans deeper into the music, Wayward designed an immersive 3D world where fans could wander the halls and rooms of Spencer's mind. We designed a surreal, dreamlike space for each of the songs that invited fans to explore and uncover hidden content and step into Spencer's mind. The new music played directly from Spotify, Apple Music, and TIDAL serving as the experience's soundtrack to connect the visuals with each song.

Spencer Barnett

In collaboration with Sony Music and The Orchard, we were brought in to develop an interactive experience to celebrate and promote Skepta's newest release, Ignorance Is Bliss. We worked with Spotify and Apple Music to pull in streaming data and visualize listening activity around the globe in a dynamic 3D heat map. Fans could explore the globe to view top cities and heat up their location by listening to the new record as it streamed directly through the experience.