We teamed up with our friends over at New West Records to create some fun interactive designs for the latest release from Seratones. The band's new album features musical themes, along with stunning artwork from David Alabo that reference surreal cosmic connections. To draw fans into this energy, we created an interactive Instagram filter that leverages augmented reality to transport fans to the cosmos. The filter matched fans with their planetary alignment and a symbol tied to the record. The filter then brought fans to an interactive playlist generator where they get matched with their own cosmic energy. While fans interacted with the generator, new tracks from Seratones streamed directly through Spotify, Apple Music, and TIDAL. The final result matched fans with their cosmic energy, along with a custom playlist full of songs curated by the band that fit that vibe.

Seratones Planetary Alignment Generator

In this interactive metaverse experience, we created a surreal theater to serve as the home for unveiling Isak Danielson's latest album. Through a phased rollout, we slowly unlocked features of the site to tease new content and give fans an exclusive first look at the latest releases. Fans selected one of three tickets, chose a mask to wear, and entered the theater where they were able to hang with the avatars of other fans who attended, chat with each other and the artist, and watch the music video premiere live together. The entire experience was tied directly into streaming services so fans could listen to new tracks, create playlists, and pre-save the album all within the space.

Isak Danielson Web Experience

Susto's latest album centers around themes of birth, life, death, and the journey we all take in between. We dove into these lyrical themes as well as the album's stunning artwork to create an immersive, surreal world for fans to explore. The environment takes the form of a 3D representation of the album art, where fans can stream the new album directly from Spotify, Apple Music, or TIDAL while they interact. Different experiences within the space feature a choose-your-own-adventure playlist generator, video projector, and psychedelic rainbow game in the sky.

Susto Album Experience

Diplo's latest track with Miguel taps into that exciting rush of love feeling that stirs up memories with your favorite person. Paired with a release date just days before Valentine's Day, the love vibes were crucial to connect with fans. To bring this to life, we teamed up with Mad Decent to create an interactive e-card generator where fans could create a unique card design, along with lyrics from some of Diplo's top tracks. Based on answers to a series of questions, the card's design would change accordingly with over 400 possible design combinations. Fans could then add their name and the name of their crush to share via text and socials. Prior to release, the single could be pre-saved directly from the site, with Diplo tracks playing directly from streaming services in the background.

Diplo E-Card Generator

When Pokey LaFarge was writing the music for his latest album, it was the height of the pandemic and he tapped into music from around the world to create a sense of adventure. The songs evoke vivid vibes of exotic places like South America, Africa, and The Caribbean. To immerse fans in that experience, we created a custom vacation matcher that matched fans with their ideal vacation destination based on their travel preferences. Pokey's new album streamed as the site's soundtrack from Spotify, Apple Music, and TIDAL while fans progressed through the matcher. A custom playlist was then automatically generated to match the vibe of their destination that could be saved directly to a streaming service of their choice.

Pokey Lafarge Playlist Generator

Jim Ward's musical career spans an impressive group of bands and projects including At The Drive In, Sparta, and Sleepercar, along with his own incredible solo work. To celebrate his latest release and bring fans of each project together, we created an interactive quiz to match fans with a Jim Ward project. The quiz generated a match, along with a custom playlist they could save to Spotify or Apple Music. The new album, Daggers, streamed in the background as fans completed the quiz, boosting streams on Spotify, Apple Music, and TIDAL.

Jim Ward Quiz

Slothrust's lead single, Strange Astrology, delves into the mystical realm of fortune telling and astrological signs that pull fates in different directions. We worked with the band and Dangerbird Records to create a playlist generator that matched up with a fan's birth sign along with their mood on a given day. Fans could listen to Slothrust's latest album while they answered questions about their personality and mood. They were then automatically matched with a custom horoscope written by the band, and a playlist that matched the mood which could be saved to a streaming service of their choice.