With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.

Appleton Estate Rum

UFO (Udder Free Only) is a revolutionary new plant-based milk alternative that's set on changing the world, one small step at a time. Wayward was tasked with creating a visual identity for UFO that showcased the personality of the brand, while visually conveying its mission to help people live healthier lives and improve their environment. Our solution integrated the plant-based ingredients and environmental mission of the product in the form of leaf that doubled as the otherworldly body of the UFO spaceship. 