Seratones Planetary Alignment Generator

New West Records

We teamed up with our friends over at New West Records to create some fun interactive designs for the latest release from Seratones. The band's new album features musical themes, along with stunning artwork from David Alabo that reference surreal cosmic connections. To draw fans into this energy, we created an interactive Instagram filter that leverages augmented reality to transport fans to the cosmos. The filter matched fans with their planetary alignment and a symbol tied to the record. The filter then brought fans to an interactive playlist generator where they get matched with their own cosmic energy. While fans interacted with the generator, new tracks from Seratones streamed directly through Spotify, Apple Music, and TIDAL. The final result matched fans with their cosmic energy, along with a custom playlist full of songs curated by the band that fit that vibe.