Muse creates an entire universe with every album the make and their latest release was no different. For the latest album, Will of the People, Muse crafted songs that evoke dystopian visions of an uprising against an oppressive regime. Music videos and album art centered around this theme, lead by a rebellious hacker group. To bring this world to life, we created an immersive world for fans to explore. Giant masks feature music videos, merch, tour dates, and other easter eggs for fans explore. As fans wander around the space, the new album streams as the experience's soundtrack, directly from Spotify, Apple Music, and TIDAL.

Muse - Will of the People Experience

In this interactive metaverse experience, we created a surreal theater to serve as the home for unveiling Isak Danielson's latest album. Through a phased rollout, we slowly unlocked features of the site to tease new content and give fans an exclusive first look at the latest releases. Fans selected one of three tickets, chose a mask to wear, and entered the theater where they were able to hang with the avatars of other fans who attended, chat with each other and the artist, and watch the music video premiere live together. The entire experience was tied directly into streaming services so fans could listen to new tracks, create playlists, and pre-save the album all within the space.

Isak Danielson Web Experience

Susto's latest album centers around themes of birth, life, death, and the journey we all take in between. We dove into these lyrical themes as well as the album's stunning artwork to create an immersive, surreal world for fans to explore. The environment takes the form of a 3D representation of the album art, where fans can stream the new album directly from Spotify, Apple Music, or TIDAL while they interact. Different experiences within the space feature a choose-your-own-adventure playlist generator, video projector, and psychedelic rainbow game in the sky.