For Spiritbox's highly anticipated next release, we created a surreal world to tease fans with audio samples of the upcoming music. To enter, fans were required to pre-save the upcoming release on Spotify, Apple Music, or TIDAL, which granted them access to the experience. Once inside, clouded and scratched mirrors hid audio samples of short stems from a new song. Each day leading up to release, mirrors would slowly clear to unlock the clip. Fans could smash each new mirror to hear the new clips as they were released.

Spiritbox Presave Experience

The Rose's latest album tapped into themes of duality and opposing forces: dark and light, good and evil, joy and sadness. To visualize the shift between fan song favorites across that spectrum, we created an interactive site that adapted to show which side was winning. When fans entered the site, they could choose either team dawn or team dusk and connect to their profile on Spotify, Apple Music, or TIDAL. As more fans streamed and interacted with the site, the visual would update in realtime to reflect the current winning side. Fans could then share a customizable listening card with their own photo embedded via their webcam.

The Rose DUAL Fan Experience

The story behind Code Orange's latest album took fans on a surreal trip between dream and nightmare, with striking music videos to match. To immerse fans in this world, we recreated scenes from the music video for fans to explore. Each scene contained hidden items for fans to find and unlock bonus content like exclusive track previews, merch, and vinyl. As they enter, fans connected with Spotify, Apple Music, or TIDAL to stream the new album as the soundtrack to their experience.

Code Orange Scavenger Hunt

Roc Nation