The Rose DUAL Fan Experience

ADA Music

The Rose's latest album tapped into themes of duality and opposing forces: dark and light, good and evil, joy and sadness. To visualize the shift between fan song favorites across that spectrum, we created an interactive site that adapted to show which side was winning. When fans entered the site, they could choose either team dawn or team dusk and connect to their profile on Spotify, Apple Music, or TIDAL. As more fans streamed and interacted with the site, the visual would update in realtime to reflect the current winning side. Fans could then share a customizable listening card with their own photo embedded via their webcam.

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