THE ROSE
ADA Music
DUAL Fan Experience
Artist: The Rose · Client: ADA Music · Format: Fan-Driven Experiences
The Rose's latest album tapped into themes of duality and opposing forces: dark and light, good and evil, joy and sadness. To visualize the shift between fan song favorites across that spectrum, we created an interactive site that adapted to show which side was winning. When fans entered the site, they could choose either team dawn or team dusk and connect to their profile on Spotify, Apple Music, or TIDAL. As more fans streamed and interacted with the site, the visual would update in realtime to reflect the current winning side. Fans could then share a customizable listening card with their own photo embedded via their webcam.
CAPABILITIES
Fan-Driven Experiences
Media
Related guides
- Fan generators: cards, playlists and charactersA fan generator lets each fan create something personal from an artist's world, such as a greeting card, a playlist matched to their mood or a custom character, and share it. Each creation carries the campaign onto social feeds, while the single streams inside the experience.
- How streaming and pre-saves work inside a campaign experienceWith a direct Spotify and Apple Music integration, fans listen, pre-save, follow and save music with their own account without leaving the experience. Because each action happens on the fan's account, the experience knows it happened and can respond by confirming it, unlocking content or opening the next stage.