The Rose's latest album tapped into themes of duality and opposing forces: dark and light, good and evil, joy and sadness. To visualize the shift between fan song favorites across that spectrum, we created an interactive site that adapted to show which side was winning. When fans entered the site, they could choose either team dawn or team dusk and connect to their profile on Spotify, Apple Music, or TIDAL. As more fans streamed and interacted with the site, the visual would update in realtime to reflect the current winning side. Fans could then share a customizable listening card with their own photo embedded via their webcam.

The Rose DUAL Fan Experience

The iconic Diary of Alicia Keys album turned 20 this year and to celebrate, we created an interactive diary for fans to explore. Flip through the pages to browse lyrics, BTS content, and fan messages. Fans were invited to create their own fully customizable page with text, drawing, webcam selfie, and stickers to share their love for the album. Unique fan pages could be added directly to the diary to showcase alongside other fan entries. The Diary of Alicia Keys album played directly from Spotify, Apple Music, and TIDAL  while fans explored, along with a pre-save of the anniversary version to enter.

Alicia Keys Digital Diary

Peso Pluma has taken the world by storm and helped spread the regional Mexican music genre across the globe. To showcase the influence of his music and its connection with fans, we teamed up with The Orchard to create a digital art gallery featuring fan submitted artwork from across the world. As fans submitted artwork, an interactive globe visualized submissions from hundreds of cities. Visitors could click on each location to explore artwork from fans in that city.

Peso Pluma Global Art Gallery

The Orchard