For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

For TWIN XL's latest video for "Slow Heart", the band cruised through LA in a classic El Camino with their lead singer, Cameron's, coffin in tow. To draw fans into the experience, we designed an interactive web game to recreate the music video. Fans were tasked with getting Cameron to his funeral safely while collecting hearts to keep the heart rate up and dodging vampires along the way. The new music streamed directly from Spotify, Apple Music, TIDAL, and YouTube as fans played.

TWIN XL Slow Heart Game

Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

Meant Well Records