Covet's fanbase is full of talented, creative artists. To tap into that creativity and connect with fans, we designed a virtual gallery in the sky to showcase artwork from the album and invite fans to submit their own. During the pre-launch phase, fans could submit artwork and choose a song from the album that inspired the piece. When the gallery officially opened, fan artwork was selected and displayed within the space, with a different room for each song. Visitors could wander freely through the space and click artwork to view information about the artist. Covet's brilliant new album, "catharsis", played directly from streaming services as the soundtrack to the experience as fans explored.

Covet Virtual Gallery

We teamed up with Triple Tigers to create this addictive beach-themed web game to celebrate Russell Dickerson's new album, Three Months Two Streets Down. Sign into Spotify, Apple Music, or TIDAL to listen to the new album while you try and keep the beach ball bouncing as long as you can! Collect beer, burgers, and hotdogs while avoiding the beach chairs being flung your way.

Russell Dickerson Game

Avenged Sevenfold's latest album was released with a stunning array of vinyl variant pressings in addition to their streaming release. To help fans find vinyl variants near them and drive both physical and streaming sales, we created an interactive record store experience designed around themes of the new album. Fans could explore the store and search a custom map to find which record stores near them were carrying each vinyl variant. While they explored, fans could stream the new album within the experience via Spotify, Apple Music, and TIDAL.

Avenged Sevenfold Record Store Locator

Warner Records