Lil Keed was getting ready to release his next album before his tragic passing last spring. Now with a posthumous release ready to share with his fans, the family wanted to create a space to celebrate his life and connect with fans. We created an interactive site for fans to honor the rapper's memory and submit their own message to spread their love for Lil Keed. As more messages are submitted the rose slowly blooms to reveal secrets about the new album. Fan can explore past releases and listen to new tracks through Spotify, Apple Music, and TIDAL as they browse the site.

The digital experience was paired with an in-person listening party. QR codes displayed throughout the venue invited guests to scan and submit their own message to honor Lil Keed's memory. Once submitted, messages were displayed live on a screen within the venue.

Lil Keed Message Site

Avenged Sevenfold's latest album was released with a stunning array of vinyl variant pressings in addition to their streaming release. To help fans find vinyl variants near them and drive both physical and streaming sales, we created an interactive record store experience designed around themes of the new album. Fans could explore the store and search a custom map to find which record stores near them were carrying each vinyl variant. While they explored, fans could stream the new album within the experience via Spotify, Apple Music, and TIDAL.

Avenged Sevenfold Record Store Locator

Covet's fanbase is full of talented, creative artists. To tap into that creativity and connect with fans, we designed a virtual gallery in the sky to showcase artwork from the album and invite fans to submit their own. During the pre-launch phase, fans could submit artwork and choose a song from the album that inspired the piece. When the gallery officially opened, fan artwork was selected and displayed within the space, with a different room for each song. Visitors could wander freely through the space and click artwork to view information about the artist. Covet's brilliant new album, "catharsis", played directly from streaming services as the soundtrack to the experience as fans explored.

Covet Virtual Gallery

Black Hill Records