Covet Virtual Gallery

Black Hill Records

Covet's fanbase is full of talented, creative artists. To tap into that creativity and connect with fans, we designed a virtual gallery in the sky to showcase artwork from the album and invite fans to submit their own. During the pre-launch phase, fans could submit artwork and choose a song from the album that inspired the piece. When the gallery officially opened, fan artwork was selected and displayed within the space, with a different room for each song. Visitors could wander freely through the space and click artwork to view information about the artist. Covet's brilliant new album, "catharsis", played directly from streaming services as the soundtrack to the experience as fans explored.